02 August 2023

Selling Life Insurance on Social Media Platforms

Selling Life Insurance on Social Media Platforms

Selling Life Insurance on Social Media Platforms

We warmly welcome you in this latest article of Jeevan Bima Bazaar. If you are associated with Life Insurance Business and want to improve your business using social media, then this article is extremely important for you.

Nowadays, many Life Insurance Agents make small mistakes while using social media which results in your social media friends ignoring the posts you publish. When this happens, all your hard work goes in vain.

Therefore, in this article, we will know those small mistakes made by maximum agents and also understand the measures through which you can impress your social media friends and make successful efforts to improve your business relations with them.

In this article, we will also learn that if you are a Life Insurance Agent and you want to sell policies for Big Sum Assured or sell your policies to as many people as possible, then how can you use social media for this.

So if you do Life Insurance Business, then read this article carefully and follow the methods mentioned in it, so that you can take your business to new heights.

Build Relationships for Life Insurance Business:

A large section of Indian society is using different platforms of social media. This is the reason why big goods manufacturing companies and different types of service provider companies are trying to get customers through different platforms of social media and different types of surveys also testify that these efforts of such companies Because of this, they are also getting huge benefits.

But when it comes to the insurance industry, this figure changes slightly. Although the companies associated with the insurance industry get profit because of their advertisements. But when it comes to the business of insurance agent, then this figure changes. Many agents associated with the insurance business start using social media with the intention that they will benefit from it in their business. But this does not happen.

When an insurance agent does not get any benefit from the use of social media in his business, then that agent either stops using social media or uses it for his own entertainment. Whereas if the same life insurance agent uses social media to achieve the right goal, then he starts getting benefits in his business.

Now the question is, if a life insurance agent wants to use social media to improve his business, what should be his first goal?

So the answer to this question of yours is also very simple. The business of an insurance agent depends a lot on his good behavior and the good relationships he builds with people because of that good behavior. When an agent has better relations with his regional people, then only that agent can create his trust in the minds of the people.

Now if you are a life insurance agent, then you have to create a belief in the mind of your regional people that you are their well wisher. If you are successful in doing this task, then you can give success to your business.

What should Agents do on their Social Media: If you want to improve your insurance business through social media, then the first effort you should make is that you should write such social media posts, which introduce your best personality. That is, reading your post, people should realize that you are a person of ideal ideology.

After this, the second phase begins and in this second phase your activity is included, that is, you should do such activity on social media, which shows your behavioral skills. For example: If a person approaches you to get a solution to any of his problems, then you should try to cooperate with him on your behalf. Different types of activities are done for this behavioral efficiency. Eg: live streaming, comment reply, personal message of WhatsApp, etc.

Mistakes made by Life Insurance Agents:

Many Life Insurance Agents make many mistakes while using Social Media. Because of which they do not get the desired profit in their business. But here I would like to draw your attention to some important points.

Time Selection: If you want to take the help of social media in your insurance business, then it becomes necessary to choose the time very cleverly for its use. Many agents overlook this when using their social media accounts. Due to which they do not get benefit from this platform as well and their traditional business is also affected badly.

Mistakes in Social Media Posting: It is often seen that most of the Life Insurance Agents post information about different types of products of their company on their Social Media Platforms. For a normal person this type of post is boring. Because of which that common man starts ignoring such posts.

Now the result is that even your best efforts do not bring any significant benefit to your business.

Mistakes in Public Response: Many times it has been seen that a person contacts an Agent on Social Media to get information about the Policy of another Insurance Company or to get the solution of the problems being faced in his Life Insurance Policy. Is. But the agent ignores that person. Doing this also creates a lot of loss for your business.

Call to Action Mistakes: Many times it has also been seen that an insurance agent successfully influences his social media friends but still does not try to set up a meeting. This is also a big reason due to which agents are not able to get business benefits through social media.

Social Media tips and tricks for Agents:

However, each Life Insurance Agent tries to do the best for himself. But in spite of this, sometimes unknowingly, sometimes intentionally and sometimes due to negligence, he commits such mistakes, due to which he has to suffer a big loss. So if you are also a Life Insurance Agent and you do not want to harm yourself in any way, then let us understand what are the tips and tricks to be adopted while using social media:

Time Selection for Life Insurance Business on Social Media:

Life Insurance Agents should not spend their productive time on social media at all. The meaning of saying is that your time when you can do your insurance business by staying in your workplace, that time should not be used on social media even by mistake.

You must strictly adhere to your time limit while using social media for the purpose of growing your insurance business. Suppose you have decided that you will be active on social media for one hour every day at a certain time. Then you should follow it.

Example: Suppose an insurance agent decides that he will be active on Facebook every day from 9 PM to 10 PM and along with this he will also be online on his WhatsApp. So this agent should keep publishing this information from time to time on all his social media accounts.

Because when you make such an announcement then all your social media friends get to know that you are available online on Facebook and WhatsApp and Facebook from 9 pm to 10 pm everyday. So, if any of your social media friends have a problem with their insurance policy or want to get information for a new insurance policy, they can contact you conveniently.

You should keep sharing your online availability information from time to time. For this, you can respond to the posts of your social media friends or do any online activity in that time interval. Doing so lets your new social media friends know about your online presence.

Introduce Your Ideal Personality on Social Media:

Insurance Agents need to set a role model when using their social media accounts. Social media is such a platform using which you can create an ideal image of yourself. An ideal image that any man, woman and child would love to be associated with.

On social media, you should try that people who do not know you, they also start trusting you within a short time of becoming your social media friend. Confidence is also such that he does not hesitate to share his personal things and his personal problems with you. If you are a life insurance agent and you want to improve your business through social media, then you will need to work in this direction.

Now the question is, how can an insurance agent create such an ideal image through social media? So let's understand it now:

Don't follow the Traditional Routes followed by Agents:

If you want to create your ideal image on social media, then you should follow what famous motivational speaker and author Shiv Khera said, "People who win don't do any different work, they do everything differently."

Social Media Representation of Life Insurance Products:

Most of the Life Insurance Agents promote their insurance company products on various social media platforms. If you also do this, then once you become a normal person, read different posts of your social media platform, in which you have told about insurance products.

Now suppose that you are an ordinary person who wants to buy an insurance policy for the education of your children and you accidentally reach the social media account of an agent.

You read an old social media post of agent you saw about a life insurance plan that is best for your child's education.

Then you look at some other old social media posts and you find that there is another life insurance policy which is said to be the best for children's education. Similarly, in some other posts, other policies have also been told better for the education of children.

Now think, if you were a common man, would you have been confused or not. Similarly, you should check your social media posts for daughter's marriage, for retirement, for financial security and think if you were a customer, would you be aware or confused to buy an insurance policy?

What You Need to do: As an insurance consultant you have to understand that your regional people are not interested in the name of any product of your company. Like if I talk about LIC's plans, I want to say that your regional people are not interested in LIC's Endowment Plan, Jeevan Anand, Jeevan Labh and other other plans. Rather, a common man needs a plan to meet his children's future, his own growth and other such needs.

So if you post your insurance company's products on your social media by their names then I think doing so does not benefit you well. Rather, if you post any of your plans in a language understandable by the common man, then it is more effective and you can get good benefits from it.

For example, suppose you are an agent of LIC and you want to publish LIC's Jeevan Lakshya policy targeting children's education, then you should make your social media post in such a way that everyone can easily understand it.

First of all, you should choose a great heading, which will attract the attention of the people. For example, "LIC's Best Plan for Children's Education" can be a good title. Such heading is easily understood by the people, whereas if you make your heading "LIC's Jeevan Lakshya Policy", then this heading is understood by the insurance practitioner and not by the customers.

Now when you write the details of this plan then also at that time you should keep in mind that a normal person is reading your details. So it should be presented in very simple language. You should submit the details of the plan subject to the terms and conditions of the policy.

In the details of the plan, you have to tell that how much a father has to spend on his children's education at present, how much will he have to spend in future when the subscriber's child gets higher education?

What are the benefits if he saves regularly for the education expenses of the children and what are the challenges he will face if he does not save any at present?

You also need to explain what could happen if he chooses banks or other institutions for the children's education, due to the non-compulsion of savings, and how the insurance policy can be better suited in this context. What can be the benefit of the insurance policy to his family and children in case of death?

How can the use of maturity of this scheme of LIC be beneficial for the education of the children. You should furnish a detailed description of the same. Keep in mind that your complete details should be around the education of the children and not about the insurance policy. When you have completed your details, then at the very end, describe the plan in short words: All the above mentioned benefits are possible to get through LIC's most popular plan Jeevan Lakshya.

Don't trash Insurance Products in Social Media Posts:

Social Media is good to be used for social connections. But when you repeatedly present insurance plans in your social media posts, your social media friends may not like your posts. It is wrong to do so and you will not get any special benefit by doing so.

You should publish information about any insurance product on your social media account at an interval of one or two months. Before publishing the information of the insurance product, you should do a lot of research and make it very attractive and publish it. After this, you should keep sharing the link of this post below your other normal posts.

Try to touch People's Heart on Social Media:

Before I go ahead with my talk, I want to say one important thing, that is to say "Whenever you want to smile, smile from your heart, because fake smiles can be understood by people."

That is, I mean to say that if you want to establish your ideal personality, then first of all you have to try to become an ideal person. Any mother, sister and daughter can feel the image of her son, brother or father in you, you have to make your personality in such a way.

If you want any person to start trusting you so much that he starts sharing his personal things with you, then first of all you have to try that any woman can talk to you easily.

Instead of Becoming a Life Insurance Agent, be a Benefactor of the People:

After reading your social media posts, people should see an image of a person with a philanthropic personality rather than an agent. If you are successful in doing this, then you will find yourself that gradually people will keep connecting with you. You will play an important role in various public programs.

Now the question in your mind will be that which topic should we include in our post, so that your public-friendly image can be created? So for this you can adopt some important tips.

Suppose that a health camp is going to be organized in your area or there is such a mega sale which can benefit the areas there. Then you must include such information in your social media posts.

Similarly, if a child in your area achieves great success in his school, or achieves a good position, then his success should be posted on his social media. If possible, you should interview such children and post them on your social media.

You should post information about the hospitals in your area and the services available in those hospitals on your social media. If possible you should talk to the management officials of such hospital. You should share your experiences with them and your photos with them on your social media accounts.

You should also share the mega malls in your area and their services on your social media accounts. Should talk to good lawyers, architecture, police officers of your area. The success stories of their life, their experiences and your own pictures taken with them should be shared on your social media accounts.

Inspire People to do Better:

If you follow the methods mentioned above. So you can easily inspire people to do something better. Doing this will create your public-beneficial personality. Let us understand it in simple words.

Suppose you interview a kid who has just cracked IAS and you post this interview on your social media. Along with this, you also share your photo and your experiences with that child. Doing this will set you apart from other general insurance agents.

But with this you can do a live streaming on your social media, in which you can keep some things for the children to improve their future. You can tell your social media friends that they must join their children in this live streaming.

During this live streaming, you can know from those children their future plans and accordingly you can make your social media friends aware.

How To Sell Big Insurance Using Social Media:

If you want to sell big insurance, then your social media account can fulfill this desire very easily. Provided that for this you have to work carefully.

As mentioned above, you should share the experiences of big officers, lawyers etc. in your field on your social media account. When you start your efforts to start this work, you should first introduce yourself carefully to these officers.

Let me make an introduction to make my point more clear. Suppose an agent goes to contact a higher official in his area, he introduces himself like this, "Sir, my name is [your name] and I am an agent of India's number one Life Insurance Company "Life Insurance Corporation of India". Sir, today you are on such a big position, surely it is a matter of pride for you and your loved ones. Sir, the struggles of your life can be a great source of inspiration for other people. That's why I want to interview you. So sir would you like to spare some of your valuable time for us?"

When you do this, you do two things, the first is that you create an inspiring personality for others on your social media. So the second is that you influence that officer as well. By doing this type of work, you start having relations with such big executives and venture capitalists and it becomes an easy way to get big insurance in your business.

How to Sell Insurance to More People:

When you follow the methods mentioned above. So by looking at your social media account any person can understand that you are not only a person of good ideology but you also have good relations with people of good, rich and high positions in your area. That being so, it becomes much better for your business.

When you include information about a shopping mall, health camp or hospital on your social media platform, then it also has a lot of impact on the people. As a result of which on one hand that hospital or shopping mall starts supporting you and on the other hand your social media friends also support you.

When you do any live streaming, you can easily know the wishes of the people. After which you can get success by presenting the insurance plan according to their wishes.


Using social media provides you a huge platform. Using which you can influence people properly, you can build better relationships with them. Can understand the needs and desires of the people.

After which you can sell the insurance policy by presenting the plan according to their needs and wishes.

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