We warmly welcome you to this latest article on Jeevan Bima Bazaar. In our previous article, we got detailed information about different types of insurance. In today's article, we will learn about life insurance in detail.

The important thing is that here we are not sharing any information in bookish language. Rather, we try to present information about life insurance through such simple words and sentences. So that you get accurate information about it and you can take a right decision.

To understand Life Insurance, you have to understand the financial crisis of a family. So for this you imagine there is a family with six members. Whose one member earns and all the financial needs of the other members depend on the earnings of this one member.

In this family, the earning person has two children, who are pursuing primary education. This person's parents are elderly and all their needs are fulfilled by this person. The wife completes the household chores.

Now suppose, this member of the family dies due to any reason. So what can be the impact of such an incident on the family?

It is possible that the education of the children will stop or the family will have to compromise for this. Meeting the needs of an aging parent can be difficult. The family may have to struggle a lot for the basic needs like food, clothes, house.

Life Insurance is arranged to save the family from financial losses due to any such untoward incident. If the head of the family buys an Life Insurance Policy for a certain amount from any Life Insurance Company and the headman keeps on depositing the Premium installment of his Life Insurance Policy. In this case, if the headman dies, the life insurance company pays the sum assured to his dependents.

To understand the type of life insurance in present times, it can be divided into two parts. In the first part, you can divide life insurance on the basis of their basic format i.e. structure of life insurance plans and in the second part you can divide these plans on the basis of need fulfillment capabilities i.e. what needs can these schemes fulfill? . Let us understand it one by one.

The design of Life Insurance Plans means for how long it provides life insurance cover, what is the premium payment method, what kind of benefits it provides on maturity, etc.

On the basis of the design of the plans, Life Insurance is of the following types:

• Term Life Insurance Plan
• Endowment Life Insurance Plan
• Single Premium Life Insurance Plan
• Limited Premium Life Insurance Plan
• Money Back Life Insurance Plan
• Unit-Linked Life Insurance Plan
• Whole Life Insurance Plan
• Group Life Insurance Plan

Any Life Insurance Company launches its Life Insurance Plans in the format mentioned above. These schemes can also be divided on the basis of needs.

• Life Insurance Plan for Financial Security
• Life Insurance Plan for Children's Education
• Life Insurance Plan for Marriage of Children
• Life Insurance Plan for Retirement
• Life Insurance Plan for Loan
• etc

Note: We will get detailed information about this in the next articles.

There are many benefits of buying a Life Insurance Policy. Let's know it in detail.

Life Insurance Plans provide Financial Security to the family. After the death of the insured, his family gets the sum assured from the life insurance company. The family can use this money to get a New Job for themselves, or repay the old Loans, or meet the needs like Education and Marriage of the Children.

It is often seen that a person who buys a Life Insurance Plan has a Happy Life. The main reason for this is that when he knows that even in his absence, his family members will not have to face financial problems, because the Financial Needs of his family will be fulfilled due to the Life Insurance Policy.

On depositing the premium of Life Insurance Policy, customers get Income Tax Benefits and Maturity of such policy is Tax Free.

If you are a Life Insurance Agent and you want to get the PDF file and PowerPoint presentation of the information given here, then its zip file is being given for your personal use. You can download and use them by clicking on the button below.

Font Family: Inter (Google Font)

Life Insurance Policies also have some disadvantages. If you are deciding to buy a life insurance policy then you must understand it carefully. For example: The premium of life insurance policy is very high in many circumstances, life insurance companies sometimes reject the death claim under certain conditions, sometimes the customer does not understand that on the maturity of the life insurance policy and the death claim But how much will he get paid?

We will get detailed information on this topic in our upcoming articles.

जीवन बीमा बाजार के इस नवीनतम लेख में हम आपका दिल से स्वागत करते हैं। हमें अपने पिछले लेख में बीमा के विभिन्न प्रकारो के विषय में विस्तार से जानकारी प्राप्त की थी। आज के इस लेख में हम जीवन बीमा के विषय में विस्तार से जानेंगे।

महत्वपूर्ण बात यह है कि हम यहाँ पर आपको किताबी भाषा में किसी भी जानकारी को साझा नहीं कर रहे है। बल्कि हमारी कोशिस है कि हम ऐसे सरल शब्दों और वाक्यों के जरिये जीवन बीमा विषय की जानकारी प्रस्तुत करें। ताकि आपको इसके विषय में सटीक जानकारी प्राप्त हो और आप एक सही निर्णय ले सके।

जीवन बीमा को समझने के लिए आपको किसी परिवार के आर्थिक संकट को समझना होगा। तो इसके लिए आप कल्पना करें कि छः सदस्यों वाला कोई एक परिवार है। जिसका एक सदस्य कमाई करता है और उस परिवार के दूसरे सदस्यों की सभी आर्थिक जरूरते इसी एक सदस्य की कमाई पर निर्भर करती है।

इस परिवार में, कमाई करने वाले व्यक्ति के दो बच्चे है, जो प्राथमिक शिक्षा प्राप्त कर रहे है। इस व्यक्ति के माता-पिता बुजुर्ग है और उनकी सभी जरूरते इसी व्यक्ति के द्वारा पूर्ण होती है। पत्नी घर के कामो को पूरा करती है।

अब मान लीजिये, किसी भी कारण से परिवार के इस सदस्य की मृत्यु हो जाती है। तो ऐसी किसी घटना का असर परिवार पर क्या हो सकता है?

हो सकता है कि बच्चो की शिक्षा रुक जाये अथवा परिवार को इसके लिए समझौता करना पड़ें। बुजुर्ग माता-पिता की जरूरतों को पूरा करना मुश्किल हो सकता है। परिवार को रोटी, कपड़ा, मकान जैसी मुलभुत जरूरतों के लिए बड़ा संघर्ष करना पड़ सकता है।

तो ऐसी किसी अनहोनी के कारण होने वाले आर्थिक नुकसान से परिवार को बचाने के लिए जीवन बीमा की व्यवस्था होती है। अगर परिवार का मुखिया, किसी जीवन बीमा कंपनी से किसी धनराशि की बीमा पॉलिसी खरीद लेता है। तो मुखिया को प्रीमियम के रूप में छोटी-छोटी क़िस्त जमा करना होता है। इसके बदले में जीवन बीमा कंपनी यह वायदा करती है कि यदि उस बीमित व्यक्ति (जिसने जीवन बीमा पॉलिसी खरीदी है) की मृत्यु हो जाती है, तो जिस धनराशि की बीमा पॉलिसी खरीदी गई होती है उसका भुगतान करेंगी।

वर्तमान समय में जीवन बीमा के प्रकार को समझने के लिए, इसे दो भागों में बांटा जा सकता है। पहले भाग में आप जीवन बीमा को उनके मूल प्रारूप अर्थात जीवन बीमा योजनाओं के बनावट के आधार पर बाँट सकते है और दूसरे भाग में आप इन योजनाओं के आवश्यकता पूर्ति क्षमताओं अर्थात यह योजनाए किन जरूरतों को पूर्ण कर सकती है, के आधार पर बाँट सकते है। आइये इसे बारी बारी से समझते है।

जीवन बीमा योजनाओं के प्रारूप अर्थात बनावट का अर्थ है कि यह कितने समय तक के लिए जीवन बीमा सुरक्षा देती है, प्रीमियम जमा करने का क्या नियम है, मैच्योरिटी पर किस प्रकार का लाभ प्रदान करती है, इत्यादि।

योजनाओं के प्रारूप के आधार पर जीवन बीमा निम्नलिखित प्रकार के होते है:

• टर्म जीवन बीमा योजना
• बंदोबस्ती जीवन बीमा योजना
• एकल प्रीमियम बंदोबस्ती जीवन बीमा योजना
• सीमित प्रीमियम जीवन बीमा योजना
• मनी बैक जीवन बीमा योजना
• यूनिट लिंक्ड जीवन बीमा योजना
• संपूर्ण जीवन बीमा योजना
• समूह जीवन बीमा योजना

कोई भी जीवन बीमा कंपनी अपने जीवन बीमा योजनाओ को उपरोक्त में बताये गए प्रारूप में ही लांच करती है। इन्ही योजनाओ को जरूरतों के आधार पर भी विभाजित किया जा सकता है।

• आर्थिक सुरक्षा हेतु जीवन बीमा योजना
• बच्चो की शिक्षा हेतु जीवन बीमा योजना
• बच्चो के विवाह हेतु बीमा योजना
• रिटायरमेंट हेतु जीवन बीमा योजना
• लोन हेतु जीवन बीमा योजना
• इत्यादि

नोट: हम अगले लेखों में इसके विषय में विस्तार से जानकारी प्राप्त करेंगे।

जीवन बीमा पॉलिसी खरीदने के कई लाभ होते है। आइये इसे विस्तार से जानते है।

जीवन बीमा योजनाए परिवार को आर्थिक सुरक्षा प्रदान करती है। बीमाधारक की मृत्यु के बाद, उसके परिवार को जीवन बीमा कंपनी से बीमित राशि का भुगतान हो जाता है। परिवार इस पैसे का उपयोग करके अपने लिए नया रोजगार प्राप्त कर सकता है, या पुराने की कर्जो को चूका सकता है, या बच्चो की शिक्षा एवं विवाह जैसे जरूरतों को पूरा कर सकता है।

अक्सर ऐसा देखा गया है कि जीवन बीमा योजना खरीदने वाला व्यक्ति का जीवन खुशहाल होता है। इसकी बड़ी वजह यह होती है कि जब उसे यह पता होता है कि उसके नामौजूदगी में भी उसके परिवार के सदस्यों को आर्थिक समस्याओ का सामना नहीं करना पड़ेगा, क्योकि जीवन बीमा पॉलिसी की वजह से उसके परिवार की आर्थिक जरूरते पूर्ण हो जाएगी।

जीवन बीमा पॉलिसी की प्रीमियम जमा करने पर ग्राहकों को आयकर में लाभ प्राप्त होता है और इस तरह की पॉलिसी की मैच्योरिटी टैक्स फ्री होती है।

अगर आप जीवन बीमा अभिकर्ता है और आप यहाँ दी गई जानकारी की पीडीऍफ़ फाइल और पॉवरपॉइंट प्रेजेंटेशन प्राप्त करना चाहते है, तो आपके व्यक्तिगत उपयोग हेतु इसकी zip फाइल दी जा रही है। आप नीचे दिए हुए बटन पर क्लिक करके इनको डाउनलोड कर सकते है और इसका उपयोग कर सकते है।

फॉण्ट फैमिली: Poppins (Google Font)

जीवन बीमा पॉलिसी के कुछ नुकसान भी होते है। अगर आप जीवन बीमा पॉलिसी खरीदने का निर्णय ले रहे हैं तो आपको इसे ध्यान से समझना चाहिए। जैसे: जीवन बीमा पॉलिसी की प्रीमियम कई परिस्थितियों में बहुत अधिक होती है, जीवन बीमा कंपनियां कई बार कुछ शर्तो के अधीन मृत्यु दावे को अस्वीकार्य कर देती है, कई बार ग्राहक यह समझ नहीं पाता है कि जीवन बीमा पालिसी की मैच्योरिटी पर एवं मृत्यु दावे पर उसे कितना भुगतान प्राप्त होगा?

हम अपने आने वाले लेखों में इस विषय पर भी विस्तार से जानकारी प्राप्त करेंगे।

We welcome you to this latest article on Jeevan Bima Bazaar! If you are a Life Insurance Agent and now you have decided to use Social Media to Grow Your Insurance Business, then you must know how to answer the questions people ask on Social Media and how to handle their comments?

This is a very important link for the success of Life Insurance Business, because without this you cannot even imagine the Success of Life Insurance Business on Social Media. So in today's article we will discuss 5 important tips to handle Questions and Comments asked by People on Social Media Platforms.

If you want to use your Social Media Account to get Success in Life Insurance Business and follow the tips given in the previous article. So you will find that gradually the number of your Social Media Friends will automatically start increasing.

Since your Social Media Account will represent a Life Insurance Agent, many people will try to get solutions to their Personal Life Insurance Problems from you. Like: "How will the money be paid on death claim in my life insurance policy?" You will have to face these kinds of questions constantly.

It means to say that you have to gain expertise in the subject of Life Insurance. For this you need to know the changes happening in the Insurance Industry. Apart from the plans and rules of your Life Insurance Company, you have to know the plans and rules of other competing life insurance companies.

You should try to answer the questions asked by the people and answer the comments as soon as possible. If a person asks any question related to his Insurance Policy, then you should give him such a professional answer so that he can get the solution of his problem.

Apart from the above, a Life Insurance Agent must have a positive outlook and must be prepared to face conflict situations. If someone posts objectionable post regarding their Investment or Life Insurance Products, then you should be patient and politely give a serious reply. If necessary, invite such people for personal message, personally listen to their problem and if possible try to solve it.

You should adopt kindness and sensitivity in your answers. Keep in mind that being polite and professional in your answer lays the groundwork for your success. If someone shares a problem or concern with you personally, you should listen carefully and show your sensitivity according to the situation. Your sensitive response will endear you to him and he will feel a sense of confidence.

Finally, you must demonstrate a high level of service and expertise to your customers. As a life insurance agent, your job is to provide information to customers about their safety and planning for a secure future. At the same time, the basis of your success is building better relationships with people. So when you look at people's questions and your answers on social media, ask yourself, how have you done to maintain your reputation for the highest level of service and expertise?

On Social Media, people's messages and comments can sometimes force you to face unexpected situations. So, you must be prepared and stay positive to face any such unexpected situation. By doing this, you will be able to develop the ability to accept conflict and adversity.

If you get negative reactions from people on Social Media, you should avoid reacting impulsively and take some time to think. Instead of giving an unsatisfying response, try to give a positive and thoughtful answer. If possible, try calling them through personal messaging on a controlled platform.

The most important thing for Life Insurance Agents is that you should prepare yourself to face such situations. Your specialized knowledge and expertise in the subject of life insurance will enable you to deal with such situations. It will also enhance your reputation and trustworthiness.

Many times it may happen that due to your personal problems, you have not been able to fulfill any promise made to one of your own customers, or due to some confusion, one of your customers may be angry with you personally. Such a customer can express his anger on your Social Media.

In such a situation, you should not stop your customers, try to start a conversation through a personal platform. Whether it's your fault or not, let customers have their say, respect them, listen to them, and try to solve their problems. Request a personal appointment and help them.

As well as problem solving, offer positive and constructive advice when faced with unexpected situations. For example: If you have satisfied one of your irate customers or social media friends who have made unexpected questions or comments on your social media accounts. Then you can encourage them to write a response to their unexpected question or comment that they have done something in a misunderstanding that they are sorry for, or to delete their comment or question from Your Social Media account themselves.

Responding to people's messages and comments is very important for the success of Life Insurance Business through Social Media. When someone shares their problem, query or requirement on your social media platform, it is very important to make meaningful efforts to satisfy it within the possible time frame.

To maintain continuity of accountability, you should regularly check your Social Media Accounts for New Messages and Comments. When you check such messages and promptly respond to their questions, your such activity makes the people concerned feel that you are listening to them carefully and dedicated to helping them.

When responding to any comments or questions, you should present your answers concisely and clearly. Because most people want to know the answer in brief from you. You should give your answers clearly and clearly and at the same time you can show your expertise in your answer.

You should be ready to cooperate with people on Social Media. If someone reaches out to you for a solution to their problem or for additional assistance, you should play a supportive role with them. You can point them to useful resources, or share important links for their cooperation. If a person wants to get information about any Insurance Scheme, then he can be informed about it. This effort of yours can prove to be helpful in getting a solution to their problem.

When facing all unforeseen situations, you should not face the public forums of Social Media, but try for personal conversation. With this you will be able to solve their problem easily.

Finally, thank customers or your social media friends after every conversation, and if a customer or social media friend of yours thanks you for your support, Then politely assure them that you are committed to helping them and that you are happy to do so.

Your sensitivity and your responsive response on social media helps you connect with the customers in a human way. You should show sensitivity and thoughtfulness in your answers so that your customers feel comfortable talking to you about their problems.

If a person mentions any of his personal or business problem to you on social media, then first of all you should listen carefully to your customer and give importance to his problem. You should tell that you are very sensitive to their problem and you will try your best to solve their problem.

Choose your words very carefully while answering any question. Keep in mind that the words you choose will create your professional personality and ideal image. If necessary, listen to your customers' problems through personal messages and assure them that you will help them.

Each of your responses should be positive and helpful, and your objective should be to satisfy the customer and provide a solution to the problem. You must display proofs and evidences while answering business questions. By doing this the client will instill confidence in you and accept you as a professional agent.

After providing a solution to the problem, thank your customers and assure them that you are always there to help them solve their problem. By doing this, the customer will trust you and will continue to contact you even later.

Keep in mind that after purchasing any product, the customer wants to be assured of the related services. This is the reason that nowadays people want to get information about the service center of any product before buying it. So that if there is any problem after the purchase of the product, then it can easily find its solution.

Today's consumer is very aware and has started understanding the changes taking place in the insurance industry. Today's customer knows that after buying a life insurance policy, he may require different types of services till the policy term. In such a situation, through various activities of your social media, you can assure people that you are the agent for them, who can provide the best policy service.

You can divide your social media friends into three parts. In the first part, you can keep such social media friends of yours, about whom you have no information and you have not interacted with them.

In the second part, you can include friends with whom you have had conversations. Whether your conversation took place in a chat box or on a mobile phone. Similarly, in the third group, you can include such people whose friendship has happened with you on social media account, but now you know them. Their contact details and other means of contact are available with you.

You can provide various types of insurance services to such people for free such as policy premium reminder service, information about new insurance schemes, etc. and request the people involved in the third part to write their feedback on social media.

You can promote such an effort to the people involved in the first and second part. By doing this, he can also join the third part.

The people in this third part can be your new life insurance customers. The goal of all your social media efforts should be to get people involved in this third part.

जीवन बीमा बाजार के इस नवीनतम लेख में हम आपका स्वागत करते है! अगर आप जीवन बीमा एजेंट है और अब आपने यह निर्णय ले लिया है कि मुझे अपना बीमा व्यवसाय बढ़ाने के लिए सोशल मीडिया का इस्तेमाल करना है, तब आपको यह जरूर पता होना चाहिए कि सोशल मीडिया पर लोगों के द्वारा पूछ जाने वाले सवालो का जवाब कैसे देना है और उनके कमेंट को कैसे हैंडल करना है?

जीवन बीमा व्यवसाय की सफलता के लिए यह एक बहुत ही महत्वपूर्ण कड़ी है, क्योकि बिना इसके आप सोशल मीडिया पर जीवन बीमा व्यवसाय की सफलता की कल्पना भी नहीं कर सकते हैं। अतः आज के इस लेख में हम सोशल मीडिया प्लेटफार्म पर लोगों के द्वारा पूछे जाने वाले सवालों और कमेंटों के संचालन हेतु 5 महत्वपूर्ण टिप्स की चर्चा करेंगे।

अगर आप अपने सोशल मीडिया अकाउंट का उपयोग जीवन बीमा व्यवसाय में सफलता प्राप्त करने हेतु करना चाहते है और पिछले लेख में दिए गए सुझावों का पालन करते है। तो आप पाएंगे कि धीरे-धीरे आपके सोशल मीडिया दोस्तों की संख्या अपने आप बढ़ने लगेगी।

चुकी आपका सोशल मीडिया अकाउंट जीवन बीमा एजेंट का प्रतिनिधत्व करेगा, अतः तमाम लोग आपसे अपनी व्यक्तिगत जीवन बीमा समस्याओं के समाधान प्राप्त करने की कोशिस करेंगे। जैसे: "मेरी जीवन बीमा पॉलिसी में मृत्यु दावे पर पैसे का भुगतान कैसे किया जाएगा?" आपको इस तरह के सवालों का निरंतर सामना करना पड़ेगा।

कहने का अर्थ यह है कि आपको जीवन बीमा विषय की विशेषज्ञता हासिल करना होगा। इसके लिए आपको बीमा उद्योग में हो रहे बदलावों को जानना होगा। अपनी जीवन बीमा कंपनी की योजनाओ और नियमो के अलावा दूसरी प्रतिस्पर्धी जीवन बीमा कम्पनी की योजनाओं और नियमो को जानना होगा।

आपको चाहिए कि लोगो के द्वारा पूछे जाने सवालों का जवाब और कमैंट्स का उत्तर जल्द से जल्द देने की कोशिस करें। अगर कोई व्यक्ति अपने बीमा पॉलिसी से जुड़े हुए कोई सवाल पूछता है, तब आपको उन्हें ऐसा प्रोफेशनल उत्तर देने चाहिए ताकि उन्हें अपनी समस्या का समाधान प्राप्त हो सके।

उपरोक्त के अलावा, जीवन बीमा एजेंट की विचारधारा सकारात्मक होना बहुत जरुरी है और उसे संघर्ष की स्थिति का सामना करने के लिए तैयार रहना चाहिए। यदि कोई व्यक्ति अपने निवेश अथवा जीवन बीमा उत्पादों के संबंध में आपत्तिजनक पोस्ट करता है, तब आपको धैर्य रखना चाहिए और विनम्रता के साथ गंभीर उत्तर देना चाहिए। अगर आवश्यक हो तो ऐसे लोगो को व्यक्तिगत मैसेज के लिए आमंत्रित करें, व्यक्तिगत तौर पर उनकी समस्या को सुने और संभव हो सके तो समाधान करने का प्रयास करें।

आपको अपने उत्तरों में दयाभाव और संवेदनशीलता को अपनाना चाहिए। ध्यान रहे कि आपके उत्तर का विनम्र और प्रोफेशनल होना ही आपकी सफलता का आधार तैयार करता है। अगर कोई व्यक्ति अपनी किसी समस्या को अथवा अपनी किसी चिंताओं को व्यक्तिगत तौर पर आपसे साझा करता है, तो आपको ध्यान से सुनना चाहिए और स्थिति के अनुसार अपनी संवेदनशीलता प्रकट करना चाहिए। आपकी संवेदनशील प्रतिक्रिया आपको उनका अपना बना देगी और वह आत्मविश्वास की अनुभूति महसूस करेंगे।

अंत में, आपको अपने ग्राहकों के लिए उच्चस्तरीय सेवा और विशेषज्ञता का प्रदर्शन करना चाहिए। जीवन बीमा एजेंट के रूप में, आपका काम है ग्राहकों की सुरक्षा और सुरक्षित भविष्य की योजनाओ के विषय में जानकारी प्रदान करना। इसी के साथ, आपकी सफलता का आधार लोगों के साथ आपके बेहतर संबंधो का निर्माण होता है। इसलिए जब आप सोशल मीडिया पर लोगों के सवालों और अपने जवाबों को देखें, तो खुद से पूछें कि आपने उच्चतम स्तर की सेवा और विशेषज्ञता के लिए अपनी प्रतिष्ठा बनाए रखने के लिए क्या किया है?

सोशल मीडिया पर लोगों के मैसेज और कमेंट कभी-कभी आपको अप्रत्याशित परिस्थितियों का सामना करने पर मजबूर कर सकते हैं। इसलिए, आपको ऐसी किसी भी अप्रत्याशित स्थिति का सामना करने के लिए तैयार रहना चाहिए और सकारात्मक रहना चाहिए। ऐसा करने से आपमें संघर्ष और विपरीत परिस्थितियों को स्वीकार करने की क्षमता विकसित हो सकेगी।

यदि आपको सोशल मीडिया पर लोगो की विपरीत प्रतिक्रियाएं मिलती हैं, तो आपको उत्तेजित होकर जवाब देने से बचना चाहिए और सोचने के लिए थोड़ा समय लेना चाहिए। एक असंतोषजनक प्रतिक्रिया देने की जगह, सकारात्मक और विचारशील उत्तर देने का प्रयास करें। यदि संभव हो, तो उन्हें व्यक्तिगत संदेश के माध्यम से किसी नियंत्रित प्लेटफार्म पर बुलाने का प्रयास करें।

जीवन बीमा एजेंटो के लिए सबसे महत्वपूर्ण बात यह है कि आपको चाहिए कि खुद को ऐसी स्थितियों का सामना करने के लिए खुद को तैयार करें। जीवन बीमा विषय की विशेष जानकारी और विशेषज्ञता, आपको ऐसी स्थिति का सामना करने के लिए सक्षम बनाएगी। यह आपकी प्रतिष्ठा और विश्वास योग्यता को भी बढ़ाएगी।

कई बार ऐसा हो सकता है कि आप अपनी व्यक्तिगत समस्याओ के कारण अपने ही किसी ग्राहक से किया हुआ कोई वायदा पूर्ण न कर पाए हों, अथवा किसी भ्रम के कारण आपका कोई ग्राहक आपसे व्यक्तिगत तौर पर नाराज हो। ऐसा ग्राहक अपने गुस्से का इजहार आपके सोशल मीडिया पर कर सकता है।

ऐसी स्थिति में आपको अपने ग्राहकों को रोकना नहीं चाहिए, कोशिस करे कि व्यक्तिगत प्लेटफार्म से बातचीत शुरू हो सके। आपकी गलती हो या न हो, ग्राहकों को उनकी पूरी बात कहने दें, उन्हें सम्मान दें, उन्हें ध्यान से सुने और उनकी समस्या का समाधान देने का प्रयास करें। व्यक्तिगत तौर पर मिलने का अनुरोध करें और उनकी सहायता करें।

समस्या का समाधान के साथ-साथ, अप्रत्याशित स्थितियों का सामना करते समय सकारात्मक और निर्माणशील सलाह भी प्रदान करें। उदाहरण के लिए: यदि आपने अपने किसी ऐसे नाराज ग्राहक को अथवा सोशल मीडिया फ्रेंड को संतुष्ट कर दिया हो, जिसने आपके सोशल मीडिया अकाउंट पर अप्रत्याशित सवाल अथवा कमेंट किये थे। तब आप उन्हें प्रेरित कर सकते हैं कि वह अपने अप्रत्याशित सवाल अथवा कमेंट के जवाब में ऐसी प्रतिक्रिया लिखे कि वह ग़लतफ़हमी में इस प्रकार का कार्य कर दिए है, जिसका उन्हें दुःख है अथवा वह अपने कमेंट अथवा सवाल आपके सोशल मीडिया अकाउंट से खुद हटा दें।

सोशल मीडिया के जरिये जीवन बीमा व्यवसाय की सफलता के लिए लोगों के मैसेज और कमेंट की रिप्लाई करना बहुत अधिक महत्वपूर्ण होता है। जब कोई व्यक्ति आपके सोशल मीडिया प्लेटफार्म पर अपनी समस्या, सवाल अथवा आवश्यकताओ को साझा करता है, तो उसे संभावित समय सीमा के भीतर संतुष्ट करने की सार्थक कोशिस करना बहुत अधिक आवश्यक होता है।

जवाबदेही की निरंतरता बनाए रखने के लिए, आपको नए संदेशों और टिप्पणियों के लिए नियमित रूप से अपने सोशल मीडिया खातों की जांच करनी चाहिए। जब आप ऐसे संदेशों की जांच करते हैं और तुरंत उनके सवालों का जवाब देते हैं, तो आपकी ऐसी गतिविधि संबंधित लोगों को यह महसूस कराती है कि आप उनकी बात ध्यान से सुन रहे हैं और उनकी मदद करने के लिए समर्पित हैं।

किसी भी कमेंट अथवा प्रश्नो का जवाब देते समय, आपको अपने उत्तर संक्षेप में और स्पष्टता के साथ प्रस्तुत करना चाहिए। क्योकि ज्यादातर लोग आपसे संक्षेप में जवाब जानना चाहते है। आपको अपने उत्तर साफ और स्पष्टता के साथ देना चाहिए और साथ ही आप अपने उत्तर में अपनी विशेषज्ञता भी दिखा सकते हैं।

सोशल मीडिया पर आपको लोगों का सहयोग करने के लिए तैयार रहना चाहिए। यदि कोई व्यक्ति अपनी समस्या का समाधान या अतिरिक्त सहायता के लिए संपर्क करता है, तो आपको उनके साथ सहयोगपूर्ण भूमिका निभानी चाहिए। आप उन्हें उपयोगी संसाधनों के बारे में जानकारी दे सकते है, या उनके सहयोग के लिए जरुरी लिंक साझा कर सकते है। अगर कोई व्यक्ति किसी बीमा योजना के विषय में जानकारी प्राप्त करना चाहता है, तो उसे इसकी जानकारी दे सकते हैं। आपका यह प्रयास उनके समस्या का समाधान प्राप्त करने में मददगार साबित हो सकता है।

सभी अप्रत्याशित स्थितियों का सामना करते समय आपको सोशल मीडिया के सार्वजानिक मंचो का सामना नहीं करना चाहिए, बल्कि व्यक्तिगत वार्तालाप के लिए प्रयास करना चाहिए। इससे आप उनकी समस्या का समाधान सरलता से कर पाएंगे।

अंत में, प्रत्येक वार्तालाप के बाद ग्राहकों अथवा अपने सोशल मीडिया दोस्तों को धन्यवाद जरूर दें और यदि आपका कोई ग्राहक अथवा सोशल मीडिया दोस्त आपके सहयोग के लिए आपको धन्यवाद दे, तो आप उनको विनम्रता के साथ यह विस्वास दिलाये कि आप उनकी सहायता करने के लिए प्रतिबद्ध हैं और ऐसा करने से आपको ख़ुशी मिलती है।

सोशल मीडिया पर आपकी संवेदनशीलता और आपकी संवेदनशील प्रतिक्रिया आपको ग्राहकों के साथ मानवीय रूप से जुड़ने में मदद करता है। आपको अपने उत्तरो में सवेदनशीलता और विचारशीलता दिखाना चाहिए ताकि आपके ग्राहक अपनी समस्याओं के बारे में आपसे बात करते समय खुद को सहज महसूस कर सके।

अगर सोशल मीडिया पर कोई व्यक्ति अपनी किसी व्यक्तिगत अथवा व्यावसायिक समस्या का जिक्र आपसे करता है, तो सबसे पहले आपको अपने ग्राहक को ध्यान से सुनना चाहिए और उसके समस्या को महत्व देना चाहिए। आपको बताना चाहिए कि आप उनकी समस्या को जानकर बहुत अधिक संवेदनशील है और आप उनके समस्या का समाधान करने के लिए दिल से कोशिस करेंगे।

किसी भी प्रश्न का उत्तर देते समय अपने शब्दों का चयन काफी सावधानी से करें। ध्यान रहे कि आपके चयन किये हुए शब्द ही आपकी प्रोफ़ेशनल व्यक्तित्व और आदर्श छवि का निर्माण करेंगे। यदि आवश्यक हो, तो व्यक्तिगत मैसेज के माध्यम से अपने ग्राहकों की समस्याओ को सुने और उन्हें आश्वासन दें कि आप उनकी मदद करेंगे।

आपकी प्रत्येक प्रतिक्रिया सकारात्मक और सहायक होनी चाहिए, और आपका उद्देश्य ग्राहक को संतुष्ट करना और समस्या का समाधान प्रदान करना होना चाहिए। आपको चाहिए कि व्यवसायिक प्रश्नो का उत्तर देते समय प्रमाणों और साक्ष्यों को जरूर प्रदर्शित करें। ऐसा करने से ग्राहक को आपमें विश्वास पैदा होगा और वह आपको प्रोफेशनल अभिकर्ता के रूप में स्वीकार्य करेगा।

समस्या का समाधान प्रदान करने के बाद, अपने ग्राहकों को धन्यवाद दें और उन्हें आश्वासन दें कि आप उनकी समस्या को हल करने में सहायता करने के लिए हमेसा उनके साथ हैं। ऐसा करने से ग्राहक आप पर भरोषा करेगा और बाद में भी वह आपसे सम्पर्क करता रहेगा।

ध्यान रखें कि किसी भी उत्पाद को खरीदने के बाद ग्राहक उससे जुड़ी सेवाओं को लेकर निश्चिंत होना चाहता है। यही कारण है कि आजकल लोग किसी भी उत्पाद को खरीदने से पहले उसके सर्विस सेंटर के विषय में जानकारी प्राप्त करना चाहते है। ताकि यदि उत्पाद की खरीददारी के उपरांत कोई समस्या हो, तो वह उसका समाधान आसानी से पा सके।

आज का ग्राहक काफी जागरूक है और बीमा उद्योग में होने वाले परिवर्तनों को समझने लगा है। आज का ग्राहक जानता है कि जीवन बीमा पॉलिसी खरीदने के बाद उसे पॉलिसी अवधि तक विभिन्न प्रकार की सेवाओं की आवश्यकता हो सकती है। ऐसे में आप अपने सोशल मीडिया की विभिन्न एक्टिविटी के जरिये, लोगो को यह भरोषा दिला सकते है कि आप ही उनके लिए ऐसे अभिकर्ता है, जो सबसे बेहतर पॉलिसी सर्विस दे सकता है।

आप अपने सोशल मीडिया दोस्तों को तीन भागों में बाँट सकते है। पहले भाग में आप अपने ऐसे सोशल मीडिया दोस्तों को रख सकते है, जिनके बारे में आपको कोई जानकारी नहीं है और आपने उनसे कोई बातचीत नहीं की है।

दूसरे भाग में आप ऐसे दोस्तों को शामिल कर सकते है, जिनसे आपकी बातचीत हुई है। भले ही आपकी बातचीत चैट बॉक्स में हुई हो या मोबाइल फ़ोन पर। ठीक इसी प्रकार तीसरे ग्रुप में आप ऐसे लोगो को शामिल कर सकते है जिनकी दोस्ती आपसे सोशल मीडिया अकाउंट पर हुई है, लेकिन अब आप उन्हें जानते है। आपके पास उनकी कांटेक्ट डिटेल एवं अन्य सम्पर्क माध्यम उपलब्ध है।

आप ऐसे लोगो को विभिन्न प्रकार की बीमा सेवाएं जैसे पॉलिसी प्रीमियम रिमाइंडर सर्विस, नई बीमा योजनाओ की सुचना इत्यादि जैसी सेवाएं फ्री में दे सकते है और तीसरे भाग में शामिल लोगो से इसकी प्रतिक्रिया सोशल मीडिया पर लिखने के लिए अनुरोध कर सकते है।

आपकी ऐसी कोशिस का प्रचार प्रथम और द्वितीय भाग में शामिल लोगो के लिए कर सकते है। ऐसा करने से वह भी तीसरे भाग में शामिल हो सकते है।

इस तीसरे भाग में शामिल लोग, आपके लिए नए जीवन बीमा ग्राहक हो सकते है। सोशल मीडिया के जरिये आपके सभी प्रयासों का लक्ष्य यही होना चाहिए कि आप लोगो को इस तीसरे भाग में शामिल कर सके।

We warmly welcome you in this latest article of Jeevan Bima Bazaar. If you are associated with Life Insurance Business and want to improve your business using social media, then this article is extremely important for you.

Nowadays, many Life Insurance Agents make small mistakes while using social media which results in your social media friends ignoring the posts you publish. When this happens, all your hard work goes in vain.

Therefore, in this article, we will know those small mistakes made by maximum agents and also understand the measures through which you can impress your social media friends and make successful efforts to improve your business relations with them.

In this article, we will also learn that if you are a Life Insurance Agent and you want to sell policies for Big Sum Assured or sell your policies to as many people as possible, then how can you use social media for this.

So if you do Life Insurance Business, then read this article carefully and follow the methods mentioned in it, so that you can take your business to new heights.

A large section of Indian society is using different platforms of social media. This is the reason why big goods manufacturing companies and different types of service provider companies are trying to get customers through different platforms of social media and different types of surveys also testify that these efforts of such companies Because of this, they are also getting huge benefits.

But when it comes to the insurance industry, this figure changes slightly. Although the companies associated with the insurance industry get profit because of their advertisements. But when it comes to the business of insurance agent, then this figure changes. Many agents associated with the insurance business start using social media with the intention that they will benefit from it in their business. But this does not happen.

When an insurance agent does not get any benefit from the use of social media in his business, then that agent either stops using social media or uses it for his own entertainment. Whereas if the same life insurance agent uses social media to achieve the right goal, then he starts getting benefits in his business.

Now the question is, if a life insurance agent wants to use social media to improve his business, what should be his first goal?

So the answer to this question of yours is also very simple. The business of an insurance agent depends a lot on his good behavior and the good relationships he builds with people because of that good behavior. When an agent has better relations with his regional people, then only that agent can create his trust in the minds of the people.

Now if you are a life insurance agent, then you have to create a belief in the mind of your regional people that you are their well wisher. If you are successful in doing this task, then you can give success to your business.

What should Agents do on their Social Media: If you want to improve your insurance business through social media, then the first effort you should make is that you should write such social media posts, which introduce your best personality. That is, reading your post, people should realize that you are a person of ideal ideology.

After this, the second phase begins and in this second phase your activity is included, that is, you should do such activity on social media, which shows your behavioral skills. For example: If a person approaches you to get a solution to any of his problems, then you should try to cooperate with him on your behalf. Different types of activities are done for this behavioral efficiency. Eg: live streaming, comment reply, personal message of WhatsApp, etc.

Many Life Insurance Agents make many mistakes while using Social Media. Because of which they do not get the desired profit in their business. But here I would like to draw your attention to some important points.

Time Selection: If you want to take the help of social media in your insurance business, then it becomes necessary to choose the time very cleverly for its use. Many agents overlook this when using their social media accounts. Due to which they do not get benefit from this platform as well and their traditional business is also affected badly.

Mistakes in Social Media Posting: It is often seen that most of the Life Insurance Agents post information about different types of products of their company on their Social Media Platforms. For a normal person this type of post is boring. Because of which that common man starts ignoring such posts.

Now the result is that even your best efforts do not bring any significant benefit to your business.

Mistakes in Public Response: Many times it has been seen that a person contacts an Agent on Social Media to get information about the Policy of another Insurance Company or to get the solution of the problems being faced in his Life Insurance Policy. Is. But the agent ignores that person. Doing this also creates a lot of loss for your business.

Call to Action Mistakes: Many times it has also been seen that an insurance agent successfully influences his social media friends but still does not try to set up a meeting. This is also a big reason due to which agents are not able to get business benefits through social media.

However, each Life Insurance Agent tries to do the best for himself. But in spite of this, sometimes unknowingly, sometimes intentionally and sometimes due to negligence, he commits such mistakes, due to which he has to suffer a big loss. So if you are also a Life Insurance Agent and you do not want to harm yourself in any way, then let us understand what are the tips and tricks to be adopted while using social media:

Life Insurance Agents should not spend their productive time on social media at all. The meaning of saying is that your time when you can do your insurance business by staying in your workplace, that time should not be used on social media even by mistake.

You must strictly adhere to your time limit while using social media for the purpose of growing your insurance business. Suppose you have decided that you will be active on social media for one hour every day at a certain time. Then you should follow it.

Example: Suppose an insurance agent decides that he will be active on Facebook every day from 9 PM to 10 PM and along with this he will also be online on his WhatsApp. So this agent should keep publishing this information from time to time on all his social media accounts.

Because when you make such an announcement then all your social media friends get to know that you are available online on Facebook and WhatsApp and Facebook from 9 pm to 10 pm everyday. So, if any of your social media friends have a problem with their insurance policy or want to get information for a new insurance policy, they can contact you conveniently.

You should keep sharing your online availability information from time to time. For this, you can respond to the posts of your social media friends or do any online activity in that time interval. Doing so lets your new social media friends know about your online presence.

Insurance Agents need to set a role model when using their social media accounts. Social media is such a platform using which you can create an ideal image of yourself. An ideal image that any man, woman and child would love to be associated with.

On social media, you should try that people who do not know you, they also start trusting you within a short time of becoming your social media friend. Confidence is also such that he does not hesitate to share his personal things and his personal problems with you. If you are a life insurance agent and you want to improve your business through social media, then you will need to work in this direction.

Now the question is, how can an insurance agent create such an ideal image through social media? So let's understand it now:

If you want to create your ideal image on social media, then you should follow what famous motivational speaker and author Shiv Khera said, "People who win don't do any different work, they do everything differently."

Most of the Life Insurance Agents promote their insurance company products on various social media platforms. If you also do this, then once you become a normal person, read different posts of your social media platform, in which you have told about insurance products.

Now suppose that you are an ordinary person who wants to buy an insurance policy for the education of your children and you accidentally reach the social media account of an agent.

You read an old social media post of agent you saw about a life insurance plan that is best for your child's education.

Then you look at some other old social media posts and you find that there is another life insurance policy which is said to be the best for children's education. Similarly, in some other posts, other policies have also been told better for the education of children.

Now think, if you were a common man, would you have been confused or not. Similarly, you should check your social media posts for daughter's marriage, for retirement, for financial security and think if you were a customer, would you be aware or confused to buy an insurance policy?

What You Need to do: As an insurance consultant you have to understand that your regional people are not interested in the name of any product of your company. Like if I talk about LIC's plans, I want to say that your regional people are not interested in LIC's Endowment Plan, Jeevan Anand, Jeevan Labh and other other plans. Rather, a common man needs a plan to meet his children's future, his own growth and other such needs.

So if you post your insurance company's products on your social media by their names then I think doing so does not benefit you well. Rather, if you post any of your plans in a language understandable by the common man, then it is more effective and you can get good benefits from it.

For example, suppose you are an agent of LIC and you want to publish LIC's Jeevan Lakshya policy targeting children's education, then you should make your social media post in such a way that everyone can easily understand it.

First of all, you should choose a great heading, which will attract the attention of the people. For example, "LIC's Best Plan for Children's Education" can be a good title. Such heading is easily understood by the people, whereas if you make your heading "LIC's Jeevan Lakshya Policy", then this heading is understood by the insurance practitioner and not by the customers.

Now when you write the details of this plan then also at that time you should keep in mind that a normal person is reading your details. So it should be presented in very simple language. You should submit the details of the plan subject to the terms and conditions of the policy.

In the details of the plan, you have to tell that how much a father has to spend on his children's education at present, how much will he have to spend in future when the subscriber's child gets higher education?

What are the benefits if he saves regularly for the education expenses of the children and what are the challenges he will face if he does not save any at present?

You also need to explain what could happen if he chooses banks or other institutions for the children's education, due to the non-compulsion of savings, and how the insurance policy can be better suited in this context. What can be the benefit of the insurance policy to his family and children in case of death?

How can the use of maturity of this scheme of LIC be beneficial for the education of the children. You should furnish a detailed description of the same. Keep in mind that your complete details should be around the education of the children and not about the insurance policy. When you have completed your details, then at the very end, describe the plan in short words: All the above mentioned benefits are possible to get through LIC's most popular plan Jeevan Lakshya.

Social Media is good to be used for social connections. But when you repeatedly present insurance plans in your social media posts, your social media friends may not like your posts. It is wrong to do so and you will not get any special benefit by doing so.

You should publish information about any insurance product on your social media account at an interval of one or two months. Before publishing the information of the insurance product, you should do a lot of research and make it very attractive and publish it. After this, you should keep sharing the link of this post below your other normal posts.

Before I go ahead with my talk, I want to say one important thing, that is to say "Whenever you want to smile, smile from your heart, because fake smiles can be understood by people."

That is, I mean to say that if you want to establish your ideal personality, then first of all you have to try to become an ideal person. Any mother, sister and daughter can feel the image of her son, brother or father in you, you have to make your personality in such a way.

If you want any person to start trusting you so much that he starts sharing his personal things with you, then first of all you have to try that any woman can talk to you easily.

After reading your social media posts, people should see an image of a person with a philanthropic personality rather than an agent. If you are successful in doing this, then you will find yourself that gradually people will keep connecting with you. You will play an important role in various public programs.

Now the question in your mind will be that which topic should we include in our post, so that your public-friendly image can be created? So for this you can adopt some important tips.

Suppose that a health camp is going to be organized in your area or there is such a mega sale which can benefit the areas there. Then you must include such information in your social media posts.

Similarly, if a child in your area achieves great success in his school, or achieves a good position, then his success should be posted on his social media. If possible, you should interview such children and post them on your social media.

You should post information about the hospitals in your area and the services available in those hospitals on your social media. If possible you should talk to the management officials of such hospital. You should share your experiences with them and your photos with them on your social media accounts.

You should also share the mega malls in your area and their services on your social media accounts. Should talk to good lawyers, architecture, police officers of your area. The success stories of their life, their experiences and your own pictures taken with them should be shared on your social media accounts.

If you follow the methods mentioned above. So you can easily inspire people to do something better. Doing this will create your public-beneficial personality. Let us understand it in simple words.

Suppose you interview a kid who has just cracked IAS and you post this interview on your social media. Along with this, you also share your photo and your experiences with that child. Doing this will set you apart from other general insurance agents.

But with this you can do a live streaming on your social media, in which you can keep some things for the children to improve their future. You can tell your social media friends that they must join their children in this live streaming.

During this live streaming, you can know from those children their future plans and accordingly you can make your social media friends aware.

If you want to sell big insurance, then your social media account can fulfill this desire very easily. Provided that for this you have to work carefully.

As mentioned above, you should share the experiences of big officers, lawyers etc. in your field on your social media account. When you start your efforts to start this work, you should first introduce yourself carefully to these officers.

Let me make an introduction to make my point more clear. Suppose an agent goes to contact a higher official in his area, he introduces himself like this, "Sir, my name is [your name] and I am an agent of India's number one Life Insurance Company "Life Insurance Corporation of India". Sir, today you are on such a big position, surely it is a matter of pride for you and your loved ones. Sir, the struggles of your life can be a great source of inspiration for other people. That's why I want to interview you. So sir would you like to spare some of your valuable time for us?"

When you do this, you do two things, the first is that you create an inspiring personality for others on your social media. So the second is that you influence that officer as well. By doing this type of work, you start having relations with such big executives and venture capitalists and it becomes an easy way to get big insurance in your business.

When you follow the methods mentioned above. So by looking at your social media account any person can understand that you are not only a person of good ideology but you also have good relations with people of good, rich and high positions in your area. That being so, it becomes much better for your business.

When you include information about a shopping mall, health camp or hospital on your social media platform, then it also has a lot of impact on the people. As a result of which on one hand that hospital or shopping mall starts supporting you and on the other hand your social media friends also support you.

When you do any live streaming, you can easily know the wishes of the people. After which you can get success by presenting the insurance plan according to their wishes.

Using social media provides you a huge platform. Using which you can influence people properly, you can build better relationships with them. Can understand the needs and desires of the people.

After which you can sell the insurance policy by presenting the plan according to their needs and wishes.