Sell Life Insurance to Customers who say "I don't need it!"
Hello friends! Today I have brought you a way by which you can easily sell Life Insurance Policies even to your difficult customers. We all know that Selling Life Insurance is not an easy task, especially when your customers are not even ready to hear about it. But don't worry, here I am going to tell you about some strategies that I have adopted myself and which have given me great results. So if you want to make your Insurance Business Successful then read this article completely.
Understand the Psychology of Your Customer
The most important thing in Selling Life Insurance is to understand the psychology of your customer. Just knowing the policy is not enough, you also need to know what your customer thinks. Some people consider insurance a waste of money, some do not see any benefit in it in the future and there are some who do not want to think about the future.
The first step to understanding all these types of customers is to make a list of your prospects. But the point to note here is that in this list you should especially include those people who are indifferent or opposed to Life Insurance. These are the people who say, "I don't need Insurance," or "It's a waste of money." If you can understand these customers, you can make a big difference in your business.
Importance of Customer Relationship
When I used to go to Sell Life Insurance to a customer, the first thing I would do was build a relationship with them. Yes, you heard it right. Before talking about the policy, I would try to connect with them on a personal level. For example, if I was thinking of buying a new two-wheeler, I would ask them for suggestions, “Sir, I am thinking of buying a new bike. Which model would you suggest?”
Through small questions like these, I would try to show them that I value their suggestions and experience. This method worked very well for me. Gradually, they started seeing me not just as a Life Insurance Advisor, but as someone who values their opinion and experience.
The Right way to Start a Conversation About a Policy
Once I built a strong rapport with them, I would slowly start talking about Life Insurance. But here’s a trick—I wouldn’t talk about the policy directly. Instead, I would share a scenario with them that would be relevant to their life. For example, if they have a young daughter, I would prepare a presentation of a policy that could secure their daughter’s future.
When I would meet them, I would say, “Sir, LIC has launched a great new policy. I am not here to sell it to you, but I need your feedback. I am planning to offer it to another customer, and before that I want to get your opinion.”
This way, I respected their importance and expertise, which made them take me and my presentation seriously. And this is where the magic happens—since the presentation was tailored to their life and needs, they started to consider it very important. It often happened that customers who did not even want to hear about the policy earlier were now interested in purchasing it.
Importance of Personal Relationships
The biggest lesson here is that people don’t just buy products, they buy trust and relationships. When you involve them in the process, value their opinions, and offer a policy that is relevant to their lives, the conversation changes from a sales presentation to a meaningful discussion. This makes them see the value in your product and they are ready to buy it.
Conclusion and Your Action Plan
Friends, I urge you to try this technique in your work. It may require a little more effort and patience, but trust me, the results will be really great. Start small—identify a few customers who were not interested in policies till now and try to build a relationship with them. Ask them for advice on something other than insurance and slowly bring up a policy that will benefit their family.
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Know in Detail in the Video
To know more about the information given in this article, watch the video given below carefully till the end. If you have any questions in this regard, then write your questions in the comment box of the video.
